2010 Global Forum TV Commercial
- Event:
- Fortune/TIME/CNN Global Forum
- Year:
- 2010
- Deliverables:
- Television Commercial
About This Project
This :60 second commercial promotes the 2010 Global Forum. Designed as part of an awareness and brand campaign, this ad highlights the dialogue stimulated by the Global Forum, and ties explicitly to the location, Cape Town South Africa. The ad also ran internationally in a :30 second format.
Brainstorm: GREEN Brochure 2010
- Event:
- Fortune Brainstorm: GREEN
- Year:
- 2010
- Deliverables:
- Print Brochure
About This Project
A brochure for a green business conference is a unique challenge. The solution was to produce a small (5×7) brochure, printed on recycled paper. Designed to be compact and drive candidates online to get more information, this piece highlights lead speakers, topics, and pushes the reader online for more information and to register.
Global Forum Print Ad 2010
- Event:
- Global Forum 2010
- Year:
- 2010
- Deliverables:
- Print Ad
About This Project
This ad was designed as the roll out for the entire print and direct mail campaign. Highlighting the heritage of the Global Forum, the identity of the entire campaign is rooted in colors evocative of Africa, while the graphics are modern and fresh.
Brainstorm: TECH Ad 2009
- Event:
- Fortune Brainstorm: TECH
- Year:
- 2009
- Deliverables:
- Print Ad
About This Project
This ad is designed to catch the eye of the reader as they flip through a magazine. Brightly colored and presented with the information at a slant, it jumps off the page and draws immediate attention to itself and the conference it is promoting.
Most Powerful Women Direct Mail 2009
- Event:
- Fortune Most Powerful Women Summit
- Year:
- 2009
- Deliverables:
- Direct Mail Brochure
About This Project
This direct mail piece promoting the Fortune Most Powerful Women Summit is a simple 5 x 7 card mailed with a personalized letter and branded envelope. It highlights the lead speakers for the conference, and also gives a taste of last year’s Summit with photo highlights. The top panels are the back and [...]
Brainstorm: GREEN Digital Program
- Event:
- Fortune Brainstorm: GREEN
- Year:
- 2009
- Deliverables:
- Digital Program
About This Project
Problem: How do you produce a event program for a green event with biographies and sponsor information while being ecologically conscious? The solution: Team up with Texterity, and produce a ebook for digital distribution to all participants. The format of the book replicates a print binder, but avoids the waste and cost of [...]
- Event:
- Brainstorm: TECH
- Year:
- 2008-2010
- Deliverables:
- Twitter Stream
About This Project
In 2008, in a search for more ways to connect with our core conference audience and spread the word of our great program to a broader Internet audience, we decided to live tweet Brainstorm: TECH. I managed the account, reaching out to all of our participants to alert them about the existence of [...]
Global Forum TV ad 2007
- Event:
- Fortune Global Forum
- Year:
- 2005
- Deliverables:
- 60 Second TV Commercial
About This Project
This :60 second commercial promotes the 2007 Global Forum. Highlighting the heritage of the Forum, as well as current speakers, the ad also ran internationally in a :30 second format.
Brainstorm: TECH Website 2009
- Event:
- Fortune Brainstorm: TECH
- Year:
- 2009
- Deliverables:
- Website
About This Project
This page in the 2009 Brainstorm: TECH website shows the 2008 highlights. It includes a custom player streaming full session video, links to photo sharing site Smugmug, as well as a round-up of web and blog coverage of the event. It also allows for simple sharing on Facebook.
Brainstorm: GREEN Print Ad 2009
- Event:
- Fortune Brainstorm: GREEN
- Year:
- 2009
- Deliverables:
- Print Ad
About This Project
Short and to the point, this ad for Brainstorm: Green 2009, this ad features the top speakers for the event, and encourages the reader to go to the website to read more about the event and register.
Fortune Live Media Homepage
- Event:
- Fortune Live Media Homepage
- Year:
- 2008-2009
- Deliverables:
- Website
About This Project
The home page for Fortune Live Media serves as a portal leading to the individual micro-sites for each current event. In addition, it provides links to past sites, contact information for sponsorship sales, programming and press. This page was redesigned in 2008 to better highlight past events and current headline speakers, optimized for [...]
Brainstorm: GREEN Invitation 2009
- Event:
- Fortune Brainstorm: GREEN
- Year:
- 2009
- Deliverables:
- Direct Mail Brochure
About This Project
This direct mail piece folded to 5 x 7 and was mailed in a custom branded envelope. It highlights the lead speakers at the event, led by former President Bill Clinton, and also gives a short excerpt of the program topics, and a listing of the speaker’s companies. The top two panels show [...]
