2010 Global Forum TV Commercial

Event
Fortune/TIME/CNN Global Forum
Year
2010
Deliverables
Television Commercial

About This Project
This :60 second commercial promotes the 2010 Global Forum.  Designed as part of an awareness and brand campaign, this ad highlights the dialogue stimulated by the Global Forum, and ties explicitly to the location, Cape Town South Africa.  The ad also ran internationally in a :30 second format.

2010 Global Forum TV Commercial

Brainstorm: GREEN Brochure 2010

Event
Fortune Brainstorm: GREEN
Year
2010
Deliverables
Print Brochure

About This Project
A brochure for a green business conference is a unique challenge. The solution was to produce a small (5×7) brochure, printed on recycled paper. Designed to be compact and drive candidates online to get more information, this piece highlights lead speakers, topics, and pushes the reader online for more information and to register.

Brainstorm: GREEN Brochure 2010

Global Forum Print Ad 2010

Event
Global Forum 2010
Year
2010
Deliverables
Print Ad

About This Project
This ad was designed as the roll out for the entire print and direct mail campaign. Highlighting the heritage of the Global Forum, the identity of the entire campaign is rooted in colors evocative of Africa, while the graphics are modern and fresh.

Global Forum Print Ad 2010

Brainstorm: TECH Ad 2009

Event
Fortune Brainstorm: TECH
Year
2009
Deliverables
Print Ad

About This Project
This ad is designed to catch the eye of the reader as they flip through a magazine. Brightly colored and presented with the information at a slant, it jumps off the page and draws immediate attention to itself and the conference it is promoting.

Brainstorm: TECH Ad 2009

Most Powerful Women Direct Mail 2009

Event
Fortune Most Powerful Women Summit
Year
2009
Deliverables
Direct Mail Brochure

About This Project
This direct mail piece promoting the Fortune Most Powerful Women Summit is a simple 5 x 7 card mailed with a personalized letter and branded envelope.  It highlights the lead speakers for the conference, and also gives a taste of last year’s Summit with photo highlights.  The top panels are the back and [...]

Most Powerful Women Direct Mail 2009

Brainstorm: GREEN Digital Program

Event
Fortune Brainstorm: GREEN
Year
2009
Deliverables
Digital Program

About This Project
Problem:  How do you produce a event program for a green event with biographies and sponsor information while being ecologically conscious?  The solution: Team up with Texterity, and produce a ebook for digital distribution to all participants.  The format of the book replicates a print binder, but avoids the waste and cost of [...]

Brainstorm: GREEN Digital Program

Twitter

Event
Brainstorm: TECH
Year
2008-2010
Deliverables
Twitter Stream

About This Project
In 2008, in a search for more ways to connect with our core conference audience and spread the word of our great program to a broader Internet audience, we decided to live tweet Brainstorm: TECH. I managed the account, reaching out to all of our participants to alert them about the existence of [...]

Twitter

Global Forum TV ad 2007

Event
Fortune Global Forum
Year
2005
Deliverables
60 Second TV Commercial

About This Project
This :60 second commercial promotes the 2007 Global Forum.  Highlighting the heritage of the Forum, as well as current speakers, the ad also ran internationally in a :30 second format.

Global Forum TV ad 2007

Brainstorm: TECH Website 2009

Event
Fortune Brainstorm: TECH
Year
2009
Deliverables
Website

About This Project
This page in the 2009 Brainstorm: TECH website shows the 2008 highlights.  It includes a custom player streaming full session video, links to photo sharing site Smugmug, as well as a round-up of web and blog coverage of the event. It also allows for simple sharing on Facebook.

Brainstorm: TECH Website 2009

Brainstorm: GREEN Print Ad 2009

Event
Fortune Brainstorm: GREEN
Year
2009
Deliverables
Print Ad

About This Project
Short and to the point, this ad for Brainstorm: Green 2009, this ad features the top speakers for the event, and encourages the reader to go to the website to read more about the event and register.

Brainstorm: GREEN Print Ad 2009

Fortune Live Media Homepage

Event
Fortune Live Media Homepage
Year
2008-2009
Deliverables
Website

About This Project
The home page for Fortune Live Media serves as a portal leading to the individual micro-sites for each current event.  In addition, it provides links to past sites, contact information for sponsorship sales, programming and press.  This page was redesigned in 2008 to better highlight past events and current headline speakers, optimized for [...]

Fortune Live Media Homepage

Brainstorm: GREEN Invitation 2009

Event
Fortune Brainstorm: GREEN
Year
2009
Deliverables
Direct Mail Brochure

About This Project
This  direct mail piece folded to 5 x 7 and was mailed in a custom branded envelope. It highlights the lead speakers at the event, led by former President Bill Clinton, and also gives a short excerpt of the program topics, and a listing of the speaker’s companies. The top two panels show [...]

Brainstorm: GREEN Invitation 2009
2010 Global Forum TV Commercial
Brainstorm: GREEN Brochure 2010
Global Forum Print Ad 2010
Brainstorm: TECH Ad 2009
Most Powerful Women Direct Mail 2009
Brainstorm: GREEN Digital Program
Twitter
Global Forum TV ad 2007
Brainstorm: TECH Website 2009
Brainstorm: GREEN Print Ad 2009
Fortune Live Media Homepage
Brainstorm: GREEN Invitation 2009