Marketing & Branding Portfolio
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This :60 second commercial promotes the 2010 Global Forum. Designed as part of an awareness and brand campaign, this ad highlights the dialogue stimulated by the Global Forum, and ties explicitly to the location, Cape Town South Africa. The ad also ran internationally in a :30 second format.
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A brochure for a green business conference is a unique challenge. The solution was to produce a small (5×7) brochure, printed on recycled paper. Designed to be compact and drive candidates online to get more information, this piece highlights lead speakers, topics, and pushes the reader online for more information and to register.
About This Project
This ad was designed as the roll out for the entire print and direct mail campaign. Highlighting the heritage of the Global Forum, the identity of the entire campaign is rooted in colors evocative of Africa, while the graphics are modern and fresh.
About This Project
This ad is designed to catch the eye of the reader as they flip through a magazine. Brightly colored and presented with the information at a slant, it jumps off the page and draws immediate attention to itself and the conference it is promoting.
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This direct mail piece promoting the Fortune Most Powerful Women Summit is a simple 5 x 7 card mailed with a personalized letter and branded envelope. It highlights the lead speakers for the conference, and also gives a taste of last year’s Summit with photo highlights. The top panels are the back and [...]
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Problem: How do you produce a event program for a green event with biographies and sponsor information while being ecologically conscious? The solution: Team up with Texterity, and produce a ebook for digital distribution to all participants. The format of the book replicates a print binder, but avoids the waste and cost of [...]
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In 2008, in a search for more ways to connect with our core conference audience and spread the word of our great program to a broader Internet audience, we decided to live tweet Brainstorm: TECH. I managed the account, reaching out to all of our participants to alert them about the existence of [...]
About This Project
This :60 second commercial promotes the 2007 Global Forum. Highlighting the heritage of the Forum, as well as current speakers, the ad also ran internationally in a :30 second format.
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This page in the 2009 Brainstorm: TECH website shows the 2008 highlights. It includes a custom player streaming full session video, links to photo sharing site Smugmug, as well as a round-up of web and blog coverage of the event. It also allows for simple sharing on Facebook.
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Short and to the point, this ad for Brainstorm: Green 2009, this ad features the top speakers for the event, and encourages the reader to go to the website to read more about the event and register.
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The home page for Fortune Live Media serves as a portal leading to the individual micro-sites for each current event. In addition, it provides links to past sites, contact information for sponsorship sales, programming and press. This page was redesigned in 2008 to better highlight past events and current headline speakers, optimized for [...]
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This direct mail piece folded to 5 x 7 and was mailed in a custom branded envelope. It highlights the lead speakers at the event, led by former President Bill Clinton, and also gives a short excerpt of the program topics, and a listing of the speaker’s companies. The top two panels show [...]
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This HTML email had to serve two purposes: recruit past participants, and serve as an introduction to the event to a large audience. The solution was to highlight the stellar program already assembled for this year’s event, and also feature photo highlights from 2008.
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This single page ad was designed to promote awareness of the 2007 Fortune Global Forum, held in New Delhi. The central flower image was created to brand all promotions for event. It uses a traditional Indian floral design, and incorporates not only the Global Forum Logo, but photos representing international business, and the [...]
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The Brainstorm: GREEN 2009 website featured a constantly updated list of speakers, full program, video highlights from 2008, Fortune’s green initiatives, and most importantly, direct registration form.
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Web banners promoting Brainstorm: TECH, raising awareness and driving traffic to the event site.
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This binder contained over 250 individual speaker and participant biographies, sponsor information, sponsor ads and program agenda. It was printed in two versions, English and Chinese, with duplicate, translated interiors. I managed the layout, translation, production, and printing of the materials on site in Beijing. It was completed successfully on time, and under [...]
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These two pieces were distributed on-site at Brainstorm: Tech in 2008. The binder on the left contains participant’s responses to 3 questions posed by Fortune. The cover is a word cloud, composed of the responses. The piece on the right is a pocket agenda.
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These banners were created to promote Fortune Brainstorm: GREEN, and ran on Fortune.com, as well as partner sites. They garnered high click-through rates, getting 1.99% on greenbiz.com, vs. site average of .3-.4%.
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This logo was originally created in 2001 for Fortune’s Brainstorm series, where the editors of Fortune brought together the “smartest people they knew” to discuss the state of the world and business. The logo was designed by famed graphic illustrator Nigel Holmes, and captures the spirit behind the brainstorm conferences: a freewheeling examination [...]
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This site was created for the Fortune High Growth Series, sponsored by SAS. The series was hosted in 4 cities around the world, and the microsite served as the registration site and program overview for all locations. After the series concluded, the site was updated with articles from Time Inc. publications about high [...]
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This is a direct mail piece inviting participants to join the editors of Fortune at Brainstorm: TECH in 2008. Top is the cover, and under is the open interior, describing the event.
2008 marked the revival of the Brainstorm brand after 2 years absence. A new logo was created for the event, based upon [...]
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This ad was created for 2007 Fortune iMeme: The Thinkers of Tech. Using the logo as a inspiration, the information is organized into the red, white and blue circles, with the outstanding speaker list as the centerpiece of the message.
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This site was created to promote the Legatum/Fortune Technology Prize, a $1 million prize given by the Legatum Foundation to a for-profit company furthering quality of life among impoverished populations. The site was constantly updated throughout the competition, initially collecting nominations, then featuring the finalists, and finally wrapping up the event with a [...]
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This print ad was created for the 2005 Fortune Global Forum. The unique challenge of this ad was to feature the art from the 2007 campaign (the central image of modern Asian skyscrapers juxtaposed against a traditional roof line), list current speakers, feature photos of past Forums, and highlight the keynote speaker, Chinese [...]
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This program for the 2006 Innovation Forum featured a compete agenda, sponsor biographies, sponsor information and ads. The on-site branding for the event was based around classic Fortune Magazine covers. In order to carry the theme into this program, I used Fortune covers inside the binder, matching their themes to the topics event [...]
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One challenge of staging a live event is making the best moments live on past the close of the forum. In 2008, I managed a partnership with Smugmug.com, a professional photo sharing site, and worked with them to create custom branded micro sites to feature event photos. Not only were we able to [...]
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Complete direct mail package created for the 2007 Fortune Global Forum. Contents included custom folder, white paper, personalized letter and registration form, white paper, and history of the Fortune brand. The package mailed to over 12,000 prospects around the world, was translated into multiple languages, and had customized contents added for different countries.
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This ad was part of a multi-channel campaign to promote the Fortune Innovation Forum, and drive event registration. It was designed with bold colors, arresting photography and a list of takeaways and speakers at the event.
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Adaptation of the custom Global Forum Logo as used on signage at the Forum.
Created for the Wall Street Journal, this ad promoted the Fortune Leadership Forum 2007
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This binder for Fortune iMeme contains a full agenda, participant biographies and sponsor information. The covers and tabs were printed in 5 colors, with a gradation of blue and silver on the tab pages. In addition, the cover wrapped around the wire-o binding, and included a interior die-cut front pocket.
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This logo was designed for use on site at the Fortune Global Forum in Beijing. The challenge was to adapt the existing Global Forum logo to meet the needs of the host government. They requested the color scheme of red and gold, the year, the location, and the Chinese character for Beijing be [...]
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Promoting the Fortune Small Business Forum, this print ad featured the keynote speaker, Jim Collins, author of Good to Great. The Forum offered a one time opportunity to meet with him for 4 hours, and the campaign highlighted this unique chance.
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Created to promote the book Angel Customers & Demon Customers this ad is designed to provoke questions about the author’s thesis: How do you optimize the relationship with your customers and keep the ones that are the most valuable?
